The Rise of the Two-Sided Marketplace
When a platform connects buyers and sellers so seamlessly that neither can imagine life without it — that's not just good product design. That's network power at work. Something remarkable happened when Airbnb launched in 2008. It didn't sell hotel rooms. It didn't own properties. It simply built a bridge between people with spare rooms and travellers looking for somewhere to stay — and collected a toll on every crossing. That model, deceptively simple on the surface, has become one of the defining business structures of our era. Welcome to the age of the two-sided marketplace.
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