Social Media Manager

About Alchemy Springs

Alchemy Springs is a social bathhouse inspired by nature's elements - heat, water, earth, and air and the power of human connection. Tucked into a beautiful corner of San Francisco, we've created a space where ritual bathing, thoughtful design, and community come together to create magical shared moments.

We're early-stage, which means you're not just joining a team - you're helping build the thing. Our preview experience has already been featured in the New York Times and Dwell Magazine, and we're just getting started. SF is our first location, with plans to bring this way of living and gathering to more cities. Our mission is simple and serious: combat loneliness through connection.

Job Description

The Social Media Manager will be the voice and visual presence of Alchemy Springs across digital platforms. This role is responsible for building and nurturing our online community, creating compelling content that reflects our brand's ethos, and growing our audience as we prepare for our full bathhouse launch in 2026 and beyond.

This is a hands-on, creative role for someone who understands how authentic storytelling, beautiful imagery, and community engagement work together to grow a brand with heart. You'll work closely with the founders and our marketing partners to ensure our digital presence reflects the warmth, ritual, and connection that define the Alchemy Springs experience.

Key Responsibilities

Content Creation & Brand Voice:

Develop and publish engaging content across Instagram, TikTok, Facebook, X and YouTube that captures the Alchemy Springs aesthetic - steam, warmth, community, and ritual. Write compelling copy that reflects our brand voice: authentic, grounded, quirky and community-forward.

Content Strategy & Planning:

Develop and manage a content calendar that supports key business moments - launches, programming, seasonal offerings, and community events. Collaborate with the team on content ideation and ensure alignment with broader marketing goals.

Influencer & Brand Partnerships:

Identify and develop social-first collaborations with aligned influencers, wellness creators, and community figures. Work closely with our in-house Partnerships Lead to coordinate and execute partnerships, collaborations, and co-created content that authentically extends our reach.

Social Media Management & Engagement:

Own the day-to-day management of all social platforms - strategizing, scheduling, posting, monitoring, and actively engaging with our community. Respond to comments and messages with warmth and care, building genuine relationships with our followers.

Analytics & Reporting:

Track, analyze, and report on social media performance monthly. Use insights to refine strategy, improve content performance, and keep the team informed on growth and engagement trends.

Email Marketing Support:

Assist in executing e-blasts from concept to send, including the creation of supporting assets (banners, visuals, and copy), ensuring cohesive storytelling across email and social.

Required Qualifications

Education and Experience

Bachelor's degree in Communications, Marketing, or a related field, or equivalent experience with 2-3 years in social media management, content creation, or digital marketing - ideally in a hospitality, wellness, lifestyle, or consumer brand environment.

Core Competencies

• Deep knowledge of Instagram, TikTok, Facebook, Instagram, X, and YouTube - how each platform works and what content performs
• Strong creative writing and brand voice skills; ability to write copy that feels human, warm, and on-brand
• Eye for visual aesthetics and an intuitive sense of what looks and feels right for a premium wellness brand
• Proficiency in content creation tools (Adobe Creative Suite, Canva, Figma, or similar)
• Practical fluency with AI tools (ChatGPT, Claude, or similar) for ideation, copy drafting, and creative acceleration with strong judgment about when and how to use them responsibly
• Organized and self-directed, with strong attention to detail and ability to manage a content calendar independently
• Comfortable working in a fast-moving startup environment with evolving priorities
• Strong interpersonal skills - collaborative, communicative, and enthusiastic about the mission

Preferred Qualifications

• Personal connection to wellness, sauna culture, or the social bathing movement
• Experience photographing or producing short-form video content (Reels, TikTok)
• Background in community building or experiential marketing
• Familiarity with email marketing platforms (Hubspot, Mailchimp, or similar)
• Experience working with or alongside a creative agency
• Active presence in San Francisco's wellness, hospitality, or lifestyle communities

What You'll Love About Us

Alchemy Springs is a community-centered social bathhouse rooted in connection, ritual, and care. Our heart-centered values guide how we show up for our guests, our team, and the broader San Francisco community. This role offers a rare opportunity to shape the voice of a brand at the ground floor - one that's already catching national attention and is just beginning to grow.

Compensation & Benefits

Retainer $1.5K-$2K/month (depending on experience)| Part-time, ~15 hours/week

Benefits Include:

• Free unlimited admission to Alchemy Springs for you and a guest
• Complimentary wellness treatments monthly
• Flexible hybrid schedule
• Health, Dental and Vision insurance benefits are currently in development

Alchemy Springs is an equal opportunity employer committed to creating an inclusive workplace. All new hires must be eligible to work in the United States.

We're committed to providing equal employment opportunities (EEO) to all candidates, without discrimination based on race, religion, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by federal, state, or local laws. Following the Immigration Reform and Control Act of 1986, all new hires must verify their identity and eligibility to work in the United States.