Senior Manager, Experience Optimization

1 big thing: Axios is a media company dedicated to delivering trustworthy, award-winning news in an audience-first format. We are hiring a Senior Manager of Experience Optimization to own the conversion layer of the Axios funnel: the subscription, registration, and paywall experiences where readers become subscribers and subscribers become members.

Why it matters: By continuously improving conversion rates, you'll increase the impact of every growth initiative while helping Axios maximize the value of its investment in subscriptions, paywalls, and audience growth.

Go deeper: In this role, you'll own the registration, subscription, and paywall ecosystem, lead landing page and first-party data capture testing, drive SEO/GEO conversion strategies, and orchestrate personalized onsite experiences to create a seamless journey across web and email. Reporting to the SVP of Audience & Growth, you'll partner across subscriptions, membership, and event marketing to optimize every step of the conversion experience. 

Responsibilities:

Subscription, Registration & Paywall Optimization

• Own the performance and optimization of Axios's subscription, registration, and paywall experiences across national and local products.
• Lead ongoing experimentation across offers, messaging, templates, and access rules to improve conversion.