Growth Marketing Manager, National

The big picture: Axios is looking for a Manager of National & SME Growth to lead subscriber acquisition and audience growth across our national newsletter portfolio and a new SME audience growth initiative.

This is a highly visible growth role focused on scaling Axios’s flagship national newsletters while helping build and validate a new SME audience acquisition strategy.

Go deeper: The Manager of National & SME Growth is a strategic, data-driven growth leader responsible for acquisition strategy, experimentation, channel diversification, and audience expansion. In this role, you will:

National Subscriber Growth

• Own subscriber growth targets across Axios’s national newsletter portfolio
• Execute acquisition strategies across paid, owned, and earned channels
• Monitor audience composition, growth performance, and acquisition efficiency
• Contribute insights and recommendations to weekly growth reporting

Paid Media & Channel Diversification

• Lead paid acquisition strategy across Meta, Google, LinkedIn, and emerging platforms
• Drive diversification away from concentrated acquisition channels
• Establish and optimize CAC and conversion benchmarks by audience segment
• Partner with Creative on campaign messaging and assets

SME Audience Growth Pilot

• Build